With the new slogan reflecting the company’s cultural values and traditional spirit — “Passion for Steel – We Build with Heart” — With an unyielding passion for steel structures, we build with all our heart.
On April 12, 2025, Nhat An Steel successfully completed its brand repositioning and workplace upgrade. This marks an important milestone in the company’s journey of improvement and growth.
Changes to align with the new direction
The new brand identity brings a more modern, clear, and professional image. This transformation reflects the spirit Nhat An Steel will pursue in the time ahead: sustainable in direction, steadfast in quality, and proactive in innovation.
Workspace – Designed for efficiency and connection
The office has been redesigned to optimize the working space for each department, creating more favorable conditions for coordination and operations. In addition, several shared areas have been added to enhance connection and foster creativity in daily work.
Towards professionalism and consistency
Alongside the updated brand image, Nhat An Steel is gradually refining its brand identity tools, internal documents, and brand conduct guidelines, ensuring the company presents itself consistently to partners, customers, and its own team.
The launch of the new brand identity and office is not merely a change in appearance, but a concrete step in the company’s long-term development strategy—helping to build a more professional, transparent, and trustworthy Nhat An Steel in the eyes of customers and employees.
“Passion for Steel – We Build with Heart”